Creqe is a comprehensive credit infrastructure specifically designed for the African market. By leveraging an individual or business’s transaction history, identity score, and a variety of other data points, Creqe generates a reliable and standardized creditworthiness score. This score enables users to assess their creditworthiness accurately, aiding them in making informed financial decisions.
Problem statement
The problem statement addressed by Creqe is the lack of reliable and standardised credit assessment mechanisms and efficient lending platforms in the African market.
Problem statement
The problem statement addressed by Creqe is the lack of reliable and standardised credit assessment mechanisms and efficient lending platforms in the African market.
Research
I analysed about 5 competitor digital banking apps, to help gain a comprehensive understanding of the competitive landscape, and strategically position our app to stand out and meet the needs of your target audience. Key things I looked out for are as follows…
1. Understanding User Experience User Interface
2. Feature Comparison
3. Identifying Strengths and Weaknesses
4. Innovation Opportunities User Feedback and Reviews
5. Benchmarking Performance
6. Marketing and Positioning
Apps reviewed include
Opay Mobile App
Palmpay Mobile App
Kuda bank Mobile App
Alat by Wema Mobile App
United Bank for Africa Mobile App
Sketches and Mid-Fis
Sketches and wireframes play a crucial role in the UI/UX design process by facilitating early ideation, efficient communication, and user-centered design. Their simplicity, cost-effectiveness, and ability to uncover design issues early make them indispensable tools for creating successful user interfaces and experiences.
Med-Fis
Using Figma, I translated my first sketches into Mid-fidelity
wireframes.
User Persona
I wanted to form a deeper understanding of the users' goals, needs, experiences, and behaviors. So, I created a few personas for each of our user segments. They were based on
user interviews and surveys, and I kept updating them
throughout the project as I gathered more data. I used these personas whenever we wanted to step out of myself and
reconsider my initial ideas.
Mini Design System
High Fidelity Screens
Splash Screens
Login and Sign Up
Main Screens from the App
Fund Account Screens
Transfer Money
Borrow Loan Tab
Loan Out Tab
Loan Out Money
Profile Tab
Edit Profile
Other Screens
Conclusion
In a while, this has been one of the most exiting and knowledge impactful project for me. In summary, research is an essential component of UI/UX design that leads to user-centered, efficient, and successful design outcomes. It guides the design process, validates design choices, and ultimately results in digital products and services that better meet user needs and expectations.
More Case Studies
Deema & Co Jewellery App
Jewellery Shopping App
Little Learners Website
School Landing Page
Thrive Dietician Web App
Healthcare
Agency Website Template
Agency
